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    A pet audience, not a general classifieds site

    General classified sites carry pets alongside sofas and second-hand cars. Here, every visitor came for an animal — and every seller has been identity checked.

    Quick answer

    Is PetTrader better than a general classifieds site for selling pets?

    On a general classifieds site a pet advert competes with furniture and cars, sellers are anonymous, and there is nowhere to put a council licence number or parent health testing. PetTrader is pets only: every seller passes a photo ID check, licence numbers and health testing have their own fields, litters can be advertised as one advert, and your business also gets a directory page that ranks in its own right.

    Audience
    Pets only
    Sellers
    ID checked
    Licence field
    Built in
    Business page
    Included

    What you get

    • Every seller passes a photo ID check before publishing
    • Council licence number, microchip and health testing have their own fields
    • Litter packages instead of eight near-identical adverts
    • A directory page for your business, not just a disposable advert
    • Buyers filtering by breed, area, price and health testing

    Private sellers pay per advert, with the first one free after ID verification. Trade plans start at £10 a month, and the first 200 trade members get a free first year.

    The first 200 trade members to join get their whole first year free — there is no charge at all until the 12 months are up, and you can cancel any time before renewal.

    How it works for why not a general classifieds site?

    Anonymous adverts are the whole problem

    Most pet-buying scams on general sites work because nobody knows who placed the advert. Requiring photo ID matched against a live selfie removes that, which is why buyers here are more willing to travel and to pay a proper price for a well-bred animal.

    The fields exist because the subject is pets

    Licence number, microchip status, vaccinations, worming, Kennel Club registration, parent hip and elbow scores, DNA panels, date of birth, whether the mother can be seen — all of these are proper fields with proper filters, not free text you hope a buyer reads.

    An advert ends; a business page does not

    A classified advert disappears when it expires. Your directory page stays, builds up its own search presence for your service and town, and keeps sending enquiries between litters.

    Every seller here is identity checked

    Before any pet advert goes live the seller passes a photo ID check matched against a live selfie. It takes a couple of minutes once, and it is the reason buyers here behave differently to buyers on free classified sites — they arrive expecting a real, traceable business rather than an anonymous phone number.

    More ways to advertise with us

    Licensed breedersA breeder plan on PetTrader gives you an advert allowance, litter packages and your own breeder page in the directory, with your council licence number shown on every advert.Pet shopsA pet shop plan gives you a shop page covering every pet type you stock, plus an advert allowance for the animals and equipment you have in store.Dog groomersSalon or mobile, your grooming business gets its own page on PetTrader and appears on the local pages people search when they are looking for a groomer near them.Trainers & behaviouristsPuppy classes, one-to-one training, gundog work or clinical behaviour — your practice gets a page that explains your methods and qualifications properly.Boarding, daycare, walking & sittingKennels, cattery, home boarding, day care, walking or sitting — one page showing your licence, your setup and the areas you cover.Veterinary practicesA practice page covering every animal you treat, your out-of-hours arrangements and your recruitment, in front of owners at the moment they get a new pet.Rescues & charitiesRescues and registered charities can list animals for adoption, with adoption fees rather than sale prices, and a centre page that explains your process.

    Common questions

    Can I advertise in both places?+

    Of course — plenty of breeders do. The difference tends to show in the quality of the enquiry rather than the quantity.

    What does it cost to try?+

    Nothing for the first year if you are one of the first 200 trade members to join. After that, plans start at £10 a month.

    Do I have to pay anything to join right now?+

    No. The first 200 breeders, pet shops, veterinary practices and pet service businesses to join get a completely free first year. You add a card so the subscription continues afterwards, but nothing is taken during those 12 months and you can cancel before renewal.

    Can I cancel?+

    Yes, at any time from your dashboard. Your listing stays live until the end of the period you have paid for (or the end of your free year), and you are not charged again.

    Will my business page show up on Google?+

    Your page has its own web address and is submitted in our sitemap, so it can be found in search on its own — as well as through our directory pages for your service and your area.

    Selling a pet privately instead?

    If you are not a business, the route is different — read where to advertise a pet for sale, or how to rehome a pet responsibly.