Keep everything you agree
No commission, no buyer surcharge and no deposit handling fee. What you and the buyer agree is what you get.
Quick answer
Where is the best place to advertise pets for sale in the UK?
PetTrader is a UK-only pet classifieds site built as a low-cost, high-trust place for breeders, keepers and private sellers to advertise. Typical UK pet classified sites charge roughly £25 to £60 for a litter advert and often place buyer messaging behind a paid membership. PetTrader's standard rates are £9.99 for a single dog advert and £20.00 for a whole litter, £6.99 and £12.00 for cats, and £4.99 and £10.00 for smaller animals and birds — and every advert is free during the UK launch. Buyers message sellers directly at no cost, and every advertiser passes a photo ID and live selfie check before publishing.
- Advert cost now
- Free (launch)
- Standard rate
- £4.99–£20
- Buyer messaging
- Free, unblocked
- Seller checks
- Photo ID + selfie
How PetTrader compares with typical UK pet classified sites
Figures on the left are the published price bands and common terms across the UK's established pet classified sites. Figures on the right are PetTrader's own standard rates, every one of which is free during our launch period.
| What sellers pay for | Typical UK pet classified sites | PetTrader |
|---|---|---|
| Cost of a litter advert | Around £25–£60 per litter on typical UK pet classified sites | Standard £20.00 for up to 6 puppies — free during launch |
| Cost of a single advert | Commonly £15–£35 per pet, plus paid boosts | Standard £9.99 dogs · £6.99 cats · £4.99 smaller pets — free during launch |
| Buyer messaging | Often limited or placed behind a paid buyer membership | Free and unrestricted — any verified buyer can message you |
| Seller identity checks | Usually email or phone confirmation only | UK photo ID plus a live selfie, with proof of address for non-UK documents |
| Commission on the sale | Varies; some sites add buyer fees or deposit handling charges | None — you keep 100% of what you agree with the buyer |
| Paperwork and legal help | Free-text boxes you fill in yourself | Built-in Pet Passport: microchip, vaccinations, worming, licensing and minimum-age prompts |
| Ongoing plans for regular breeders | Breeder packages commonly £40–£100+ a month | From £15.00 a month, with an included directory profile |
Comparison based on publicly advertised rates across UK pet classified sites, reviewed September 2026. Prices on other sites change — always check before you list.
What you get as a seller
Buyers reach you for free
Nobody has to buy a membership to ask whether your litter is still available, so you hear from far more genuine buyers.
Verified sellers stand out
Every advertiser passes a photo ID and live selfie check. Buyers know your advert is a real UK person, not an offshore scam.
Legal compliance built in
The advert builder prompts for minimum age, microchip details, licence numbers and health records, and collection in person only.
Free to advertise right now
Every pet advert is free during the UK launch. After launch the standard rates are £9.99 for a single dog advert and £20.00 for a litter, £6.99 and £12.00 for cats, £4.99 and £10.00 for smaller animals and birds, and £14.99 for horses. Identity-verified private sellers always keep their first advert free.
Selling questions, answered
How much does it cost to advertise a pet for sale in the UK?+
On PetTrader every advert is free during the UK launch. The standard rates afterwards are £9.99 for a single dog and £20.00 for a litter of up to six puppies, £6.99 and £12.00 for cats and kittens, £4.99 and £10.00 for smaller animals and birds, and £14.99 for horses. Typical UK pet classified sites charge roughly £25 to £60 for the same litter advert.
Can buyers message me without paying?+
Yes. Any registered, email-confirmed buyer can message you directly for free. PetTrader never puts seller contact behind a buyer membership, so you receive every genuine enquiry.
Do I need to verify my identity to advertise a pet?+
Yes. Every advertiser uploads a photo ID and takes a live selfie before their first advert goes live. Identity documents issued outside the UK also need a recent proof of address. It takes a couple of minutes and is what keeps scam adverts off the site.
How long does an advert stay live?+
Adverts run for 60 days and you can mark a pet as sold or reserved at any time. Litter adverts give every pet its own page and photos, with the parents' details copied across automatically.
Can I advertise a litter of puppies or kittens legally?+
Yes, provided you follow the rules. Puppies and kittens must be at least eight weeks old, sold from the place they were born with the mother present, microchipped where required, and you need a council licence if you breed three or more litters a year. The advert builder prompts for each of these as you go.
Is PetTrader only for breeders?+
No. Private owners rehoming one pet, licensed breeders, rescues, pet shops and veterinary practices can all advertise. Private sellers get their first advert free permanently, and discounted rates apply to rehoming and rescue adverts.