Quick answer
Licensed breeders in the UK must show their council licence number in every advert. On PetTrader a breeder subscription includes an allowance of up to 15 adverts refreshed every 60 days, litter packages that cover a whole litter in one advert, and a breeder page in the directory. Dog breeder plans are £30 a month or £300 a year, cat £22 or £220, horse and equine £35 or £350, and small animals, birds, fish and reptiles £15 or £150 — and the first 200 trade members join free for a whole year.
Dog breeders £30 a month or £300 a year. Cat breeders £22 or £220. Horse and equine £35 or £350. Small animals, birds, fish and reptiles £15 or £150. Annual plans are twelve months for the price of ten.
The first 200 trade members to join get their whole first year free — there is no charge at all until the 12 months are up, and you can cancel any time before renewal.
Anyone breeding and selling three or more litters of dogs in a 12-month period, or breeding as a business, needs a licence from their local council under the Animal Welfare (Licensing of Activities Involving Animals) Regulations 2018, and that licence number must appear in the advert. PetTrader has a dedicated field for it, so it shows properly on every advert and on your breeder page rather than being buried in a description.
A litter package covers the whole litter: each puppy or kitten gets its own photos, sex and price, but you write the parents, health testing and history once. Litters can also be advertised free of charge where you are rehoming rather than selling.
Before any pet advert goes live the seller passes a photo ID check matched against a live selfie. It takes a couple of minutes once, and it is the reason buyers here behave differently to buyers on free classified sites — they arrive expecting a real, traceable business rather than an anonymous phone number.
Your business gets its own page: description, photos, the pet types and areas you cover, opening hours, phone, website, prices if you want to publish them, and any licences or registrations you hold. It is indexed by Google in its own right, so people searching for your service in your town can find it directly.
Joining, filling in your contact details and your business details takes around ten minutes on a phone. There is nothing to install and no sales call — you fill the form, claim your free first year and your page is live.
If you breed as a business, or breed and sell three or more litters of dogs in a 12-month period, yes — and the number must appear in the advert. Hobby breeders below that threshold can advertise without one, and the licence field simply stays empty.
A breeder subscription carries an allowance of up to 15 adverts, refreshed every 60 days, with litter packages counting as a single advert for the litter.
Your plan is priced by the animals you breed — dog, cat, horse or small animal — and you can add extra directory categories if you also offer services such as stud or boarding.
No. The first 200 breeders, pet shops, veterinary practices and pet service businesses to join get a completely free first year. You add a card so the subscription continues afterwards, but nothing is taken during those 12 months and you can cancel before renewal.
Yes, at any time from your dashboard. Your listing stays live until the end of the period you have paid for (or the end of your free year), and you are not charged again.
Your page has its own web address and is submitted in our sitemap, so it can be found in search on its own — as well as through our directory pages for your service and your area.
If you are not a business, the route is different — read where to advertise a pet for sale, or how to rehome a pet responsibly.
