Writing an advert that sells, pricing fairly, vetting buyers, licensing rules and rehoming responsibly.
The three-litter rule, the business test that catches smaller breeders, what the application and inspection involve, the star rating system and what it costs.
Read: Do you need a council breeding licence in 2026? The business test explainedWhat Lucy's Law actually bans, the rules on showing the mother, minimum ages, microchipping and advertising — and what happens if you get it wrong.
Read: Lucy's Law explained: what every UK puppy and kitten seller must knowThe nine photographs that get a pet advert enquiries, how to shoot them on a phone in ten minutes, and the common mistakes that make a genuine seller look dodgy.
Read: How to photograph your pet for an advert: the shots buyers actually wantWhat dog walkers, groomers, sitters, boarders and daycare operators need legally, what insurance costs, how to price your services and where your first clients come from.
Read: Setting up a pet business in the UK: licences, insurance and your first clientsHow the main UK pet advertising sites compare on fees, seller checks and how quickly adverts sell — and what to look for before you pay to list.
Read: The best pet selling sites in the UK (and what they really cost)How to rehome a dog, cat or other pet properly in the UK — vetting applicants, what to charge, the paperwork to pass on, and when a rescue is the better route.
Read: Rehoming a pet responsibly: how to find the right homeThe photographs, wording and detail that get genuine enquiries — and the mistakes that leave good adverts sitting unanswered for weeks.
Read: How to write a pet advert that sells (and attracts the right buyers)